International Marketing Manager-Govandi Mumbai

10 - 15 Years
Mumbai Suburbs

Job Description

Position Title: Marketing Manager (International 10 to 12)
Reports to: Head Emerging countries
PURPOSE The role will drive campaign strategy and execution to fuel product sales.
Working closely with the product management team and cross functional team members, this role has both strategic and tactical responsibility for supporting the achievement of revenue and income objectives.

Develop and implement lifecycle maintenance campaigns for key products, including analyzing market research and sales analytics, ideating messaging, developing sales tools, identifying competitive threats and taking action to mitigate; and creating best in class marketing/PR initiatives to drive sales
Manage Direct to Patient program, including developing patient educational tools, measuring ROI, and leveraging social media to drive awareness
Create and refine educational/training programs for customers and sales team that incorporate a variety of media formats including live forums, web based programs, tablet friendly training tools, white papers, case studies & patient testimonials, etc.
Partner with sales team to define and implement effective targeting, develop physician champions, and gather input to drive product improvements and marketing decisions
Work closely and effectively with internal marketing team, sales team, key opinion leaders, and physician customers to identify and/or evolve marketing and program opportunities
Attend and support company activities at relevant scientific and technical meetings and conferences
Work as part of cross-functional team (clinical, sales, marketing, manufacturing, R&D) in order to meet business objectives; Manage all projects within specified budget and timeline
Develop and implement procedures, files, records, and follow-up systems to ensure marketing processes are managed in a well-organized and timely manner
May research, monitor, or prepare semi-routine reports or analyses, summarize findings, and make recommendations, to solve administrative problems
Remain current on domestic and international market dynamics and competitive developments
Work closely with Product Managers to develop and manage marketing plan including:
Strategically plan overall promotion objectives
Manage projects ensuring timelines and budgets are met
Execution of strategic and innovative marketing plans in a timely and cost-efficient manner
Develop campaigns to grow social media platforms including Facebook, Twitter, YouTube, and Instagram
Report on the effectiveness of campaigns
Lead the product management team to develop themes, ideas, concepts, and schedules
Copywriting, creative campaigns and gathering supporting materials
This job description is not all inclusive. Incumbents may be required to complete other miscellaneous responsibilities as required
QUALIFICATIONS B Pharm/BSc degree required, MBA
Minimum 10 12 years experience in product marketing (including lifecycle maintenance campaigns), marketing program management, international pharma marketing, direct to patient marketing, or combination with sales
4-5 years experience in International pharmamarketing (Preferably South East Asia) is required

Skills and Specifications
Capable to manage the entire marketing department of the division
Good knowledge on pharmaceutical products ( Cardio / Diabeto) and marketing fields
Strong aptitude for determining the optimal way to position products in the market
Communication, relationship-building, and project management skills are critical to success
Proven ability to successfully manage multiple projects in a dynamic environment with a sense of urgency
Willingness to roll up sleeves to perform at all levels and assist in areas outside of core responsibilities
Strong strategic thinking and analytical skills
Excellent written, oral, and presentation communications skills
A self-starter with an entrepreneurial spirit is required.
International travel experience required
Analytical and strategizing abilities
Hiring, training, and monitoring the performance of the other personnel
Identifying new markets for product launch
Ability to develop and manage budgets and multiple project timelines.
High level of proficiency in the use of computer software including Word, Excel,
Strong team player who interacts well wit

Thanks & Regards,

Parabjeet Shan
(Senior Recruiter)
Email id :
Mobile: 8828289258.
Digifocal IT Solutions Pvt Ltd

Salary: INR 9,00,000 - 16,00,000 PA.

Industry:Pharma / Biotech / Clinical Research

Functional Area:Other


Desired Candidate Profile

Please refer to the Job description above

Company Profile


DigiFocal is a one stop shop for all your HR needs. We are an upcoming staffing and recruitment firm who can build your company with the right talent. We specialise in the verticals of Manufacturing, FMCG, Automobile, Pharma and Information Technology.
View Contact Details+

Recruiter Name:Parabjeet Email